10 Reasons to invest in SEO copywriting services

For online businesses, developing a strategy that increases your chances of ranking higher on search engines ultimately helps the growth of your business. SEO copywriting is an important part of a strong digital strategy. Therefore, when powerfully written online content is combined with other tactics, it can lead to an increase in your conversions, help you […]

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Copywriting guidelines during the coronavirus outbreak

Since the coronavirus hit earlier this year, it’s hard to go anywhere without hearing about it. It’s all over your social newsfeeds, companies everywhere are releasing coronavirus support landing pages on their websites (yes, including us) and you’re always eagerly awaiting the next update about the loosening of lockdown restrictions. Sure, we’re all talking about it, but […]

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How to measure content marketing ROI.

Content marketing is here to stay – it’s a proven strategy used by the world’s most successful marketing teams. Despite this, proving the value of your content to your bosses and peers is another task entirely. Measuring the return of your content strategy sounds straightforward. You probably already have an idea whether it’s working or not. But […]

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Why are B2B copywriters so hard to find?

More often than not, firms struggle to find the right B2B copywriting talent to hire. And this is simply because the demand for B2B writing skills has continued to rise, even to a point where companies are becoming desperate. Apart from the brands that are in constant search of highly skilled B2B talent to add […]

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How to improve your copywriting skills

Great copywriting is essential for converting fresh leads to your business and keeping your loyal customers interested. But it’s harder than it sounds. Sure, almost everyone can write – but writing to sell is another thing altogether. Rather than just stringing a few grammatically correct sentences together, copywriters must craft content with their audience in […]

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